About
Senior PPC and User Acquisition Specialist with 12+ years scaling global campaigns across Meta, TikTok, Google, Microsoft, ASA and LinkedIn. Six years agency-side and six in-house, with deep experience driving mobile and subscription growth across E-Commerce, B2B SaaS, and Fintech. Skilled in creative testing, data-led optimisation, and managing CAC/ROAS targets. Experienced working across time zones, collaborating with creatives, and leading small teams.
Experience
Jul 2025Jul 2026
Digitalfive Recent
Senior PPC Specialist
- Dedicated search campaign specialist, driving performance across a 100+ client portfolio
- B2C lead generation campaign management
- Full-funnel B2C E-commerce campaign strategy and execution
Oct 2023Jul 2025
Upperdog Ltd.
Senior PPC Specialist
- Managed monthly budgets exceeding £250k
- B2C and B2B campaigns across E-Commerce and Lead Generation
- Led a team of 5 PPC specialists
Sep 2021Oct 2023
Moburst Ltd.
Senior Media Manager
- Managed monthly budgets exceeding $1m
- B2C and B2B campaigns with a primary focus on Mobile User Acquisition
- Extensive experience with MMPs, primarily AppsFlyer
Mar 2020Aug 2021
Vertical Leap Ltd.
PPC Campaign Manager
- Managed monthly budgets of approximately $150k
- Clients across B2C E-Commerce, B2B Fintech, SaaS, and B2B Tech
Aug 2016Feb 2020
Radiators 4U Group
PPC & SEO Executive
- Managed monthly budgets of approximately $50k
- B2C E-Commerce across home goods vertical
- Managed paid and organic strategy across 7 individual websites
Jan 2014Jul 2016
DTW Ceramics t/a Target Tiles
Website Administrator
- PPC and SEO management with budgets of $15k per month
- Web development and site maintenance